MPC2025:
Reimagining Market-ing:
Opening Ceremony
9.00 AM - 10.25 AM
AMF-ASEAN Caucus Declaration
Hosted by Roger Wang, ASEAN Caucus Lead, Asia Marketing Federation
Keynote Speech
Minister of Foreign Affairs of the Republic of Indonesia 2024 - 2029
Welcoming Speech
President of Asia Marketing Federation 2024 - 2026
Transforming the Next-ASEAN: Business and Economic Insight
By Lili Yan Ing, Secretary General of the International Economic Association
Reimagining Operational Excellence: Inspirations from Asia
DR Jacky Mussry, Co-author of Philip Kotler Books
Kaizen™ for Operational Excellence
By Fery, Managing Director KAIZENTM
Philip Kotler Center for ASEAN Marketing Award 2024:
INDONESIAN CHAMPION
Lunch Break/ Updates on Indonesia Economic Forum and Global Enabling Sustainability Initiative (GeS)
By Sachin Vijaya Gopalan, Founder of Indonesia Economic Forum:
PRABOWONOMICS: A Summary of Indonesian Government's Key Exonomic Policies:
By Eric Ku,, GeSI Team and DWP Movement in Singapore
Cybersecurity Protection in Indonesia
By Hokky Situngir, Director General for Informatics Applications Ministry of Communication and Informatics (KOMINFO)
Entrepreneurial Marketing in ASEAN by AMF
Chaired by Roger Wang, President of Marketing Institute of Singapore
Productive Improvement (PI): Key Lessons from Japan
By Resha Kusuma Atmaja
Marketing Planning Deputy General Manager of Toyota Astra Motor
Creative Innovation (CI): Key Lessons from Korea
By David Sehyeon Baek
Founder & CEO of Pygmalion Global
Professional Management (PM): Key Lessons from Singapore
By Amir Widjaya
Executive Director, Marketing & Lifestyle Business of OCBC
Entrepreneurial Leadership (EL): Key Lessons from India
By Abhinav Dwivedi
Marketing Director of Godrej Indonesia
Operational Excellence (QCDS): Inspirations from China
By Tiger Cao
CEO, Kotler Marketing Group (KMG) China
Entrepreneurial Success Stories
Chaired by:
Arlene Martinez,
Founder & President Asia Committee for Small Business (ACSB)
Ida Bagus Nama Rupa
Director of Junglegold Bali
Friska Wirya,
CEO of Fresh by Friska
Closing Remarks
ASEAN 2025: Forging Ahead Together
H.E. Ambassador Sarah Al Bakri Devadason
Permanent Representative of Malaysia to ASEAN
7.00 PM - 9.00 PM
Charity Night
forIt's a true intimate session
G-Pluck The Beatles Night
December 4-6, 2024 | The Ritz-Carlton Jakarta, Pacific Place
Jakarta, Indonesia
ASEAN Marketing Summit will take place at the Ritz-Carlton Jakarta, Pacific Place, Indonesia, on Wednesday, December 4, 2024. As the bustling capital city of Indonesia, Jakarta is the ideal location for this event, being home to the ASEAN Secretariat and embodying the vibrant spirit of Southeast Asia. Jakarta's dynamic business environment, rich cultural heritage, and warm hospitality will ensure an unforgettable experience for all attendees.
Our venue, the prestigious Ritz-Carlton Jakarta, Pacific Place, is renowned for its luxury and elegance. This world-class hotel offers state-of-the-art facilities, exceptional service, and a prime location in the heart of Jakarta's business district, making it the perfect setting for a summit of this caliber.